Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
TV advertising
New agency ‘chomping at the bit to get going’ on Coral
UK betting and gaming operator Coral has hired Wonderhood Studios as its lead UK agency, thanks to its “evolutionary thinking…
Generation X are King Rockers but advertisers miss out
Marketers and their agencies are constantly being warned they are missing out on the lucrative over 60s Baby Boomers market…
TMW ‘on the right track’ to scoop Rail Delivery Group
Rail Delivery Group, the British rail industry body that brings together passenger and freight rail companies, has appointed TMW Unlimited…
Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
Travelodge urges customers to ‘get a room’ in new blitz
Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…
British Red Cross hunts donors with ‘Here for Humanity’
The British Red Cross is launching a new integrated campaign to shine a light on its humanitarian efforts in the…
ITVX opens insight study to quiz viewers on advertising
ITV is aiming to further boost its streaming platform with a major consumer insight study, aimed at taking a deep…
Corner ‘squeals with joy’ for Treasury Wine Estates win
Treasury Wine Estates has appointed The Corner London to run the global marketing and advertising account of its Squealing Pig…