Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
TV advertising
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…
ITV opens creative studio for ad funded entertainment
ITV is aiming for a larger slice of the ad funded entertainment market by launching its own full service creative…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Brands eye festive bonanza with £9.5bn Xmas adspend
Advertisers – like many consumers – might be watching every penny but they are set to splash out a record…
John Lewis, Lovehoney, KFC, Coke, Heathrow jingle bells
It’s Chriiiiiiiiiiiiiiiiiiiiiiiistmaaaaas! Well, that is what many people would like you to believe, with the launch of the John Lewis…
Aldi’s nod to Willy Wonka top of Xmas charts – so far
Aldi has taken an early lead in the race to be crowned the Christmas number one ad, with the retailer’s…
‘Distressing’ Dove body image ad gets all-clear from ASA
Unilever’s Dove brand has escaped a battering by the ad watchdog over a campaign designed to combat body shaming, despite…
Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
Ad industry exports rise 15.5% to reach record £15.6bn
The advertising and marketing industry has cemented its position as a global powerhouse following the release of latest export figures…