Subscription services fight off fatigue as Netflix soars
Fears that consumers would be ditching subscription services in their droves have proved wide of the mark with Netflix sales…
TV advertising
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Save the Children drafts in Medialab to boost impact
Save the Children UK has handed its media planning and buying account to independent agency Medialab with a brief to…
Trivago brings AI to the fore in TV advertising refresh
Global hotel search platform Trivago is embarking on a major relaunch featuring a new visual identity, which will debut with…
Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
Spooner on…C’mon pop pickers, it’s the Xmas countdown
A silence as deep as the Mariana Trench has fallen over the lofty, snow-capped towers, battlements, crenelations and machicolations of…
Medialab raids Starcom for chief to head advanced TV
Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
Salvation Army opens festive appeal with TV ad push
The Salvation Army has launched its annual Christmas Appeal with a new ad highlighting real stories of hardship, and the…
Queer community ‘far more receptive to advertising’
As the role of brands in society continues to evolve, three-fifths (60%) of LGBTQIA+ people in the UK believe that…