Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
Waitrose
John Lewis MD handed top brand job in group shake-up
John Lewis Partnership has confirmed the worst kept secret in the retail sector by merging the management teams of John…
John Lewis and Waitrose set to axe marketing teams
John Lewis and Waitrose marketers face a nervous wait to see if they will survive a major cull amid plans…
Waitrose hires Eagle Eye for digital marketing boost
Waitrose is beefing up its data-driven marketing strategy by handing a five-year deal to tech company Eagle Eye to deliver…
Waitrose scores top marks for festive email activity
The jury may still be out on which festive TV campaign has been most successful but according to a direct…
Rapp beats off rivals to net secret Waitrose CRM project
Rapp London has reportedly been appointed by Waitrose to handle a “secret squirrel” CRM project, which it is understood will…
Waitrose hands data-driven marketing deal to Ecrebo
Retail marketing specialist Ecrebo has strengthened its relationship with Waitrose by signing a five-year agreement to deliver targeted customer engagement…
MyWaitrose members in a froth as free coffee is axed
Waitrose loyalty scheme members have taken to social media in their droves to roast the retailer after it confirmed they…
Waitrose customers fume at loyalty card cutbacks
Waitrose has found to its cost that you mess with your loyalty scheme at your peril after major changes to the MyWaitrose programme,…
Page 3 stunner as Sun joins Waitrose loyalty scheme
It may seem an unlikely alliance but The Sun is aiming for a major sales boost among Waitrose shoppers after…