YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
YouTube
Social media influencers? Bah, we trust pals the most
When it comes to working out what motivates UK consumers to refer brands to friends and family, you can forget…
TMW devises global blitz for mobile charity initiative
GSMA, the global body that represents mobile operators, is launching a new digital campaign by TMW Unlimited, designed to show…
Holiday sickness claims campaign goes down the pan
A YouTube campaign designed to get consumers to make a claim for holiday sickness by using a spoof news report…
Google grovels over ad fiasco but insists it is small issue
Google has finally broken its silence over the brand backlash against its advertising placement policy, apologising to the industry although…
‘Miracle knickers’ DRTV ad branded a pile of pants
A teleshopping ad promoting “miracle” pants which claimed to transform “muffin tops and overhanging bellies”, into slimmed, toned waists has…
Europcar ‘Crush Hour’ by O&M Paris
Anyone who remembers the Seventies TV show Candid Camera will no doubt be familiar with the hilarious consequences of replacing…
Intel’s Visual Life by Amsterdam Worldwide
Key ‘The Sartorialist’ into YouTube when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a…
Google pre-empts behavioural laws
Google is pre-empting a clampdown on behavioural advertising by launching a browser extension for Google Chrome that enables users to…
Fairtrade starts interactive push
The Fairtrade Foundation is aiming to capitalise on the surge in sales of fair-trade food and products with an interactive…