Londoners are being urged to discover and book “out of the ordinary” experiences that buck the tickbox tourist trail in a new summer campaign from online experiences platform GetYourGuide.
Devised by agency Fold7, the activity will run at high impact OOH sites in high-footfall areas during holiday season, including London Underground, roadside billboards, and digital screens in key commuter and tourist hubs.
The ads are designed to highlight GetYourGuide’s local knowledge, both in the UK and worldwide, and feature lines such as: “Little Venice is charming – if only there was a full size version with Gondola tours”; “2am, Brick Lane. Really need a bagel – Baking class, New York. Really knead a bagel”; and “Think your oat flat white is fancy? – wait til you’ve mastered a tea ceremony in Kyoto.”
The campaign will run for a fortnight and is backed by media planning and buying from Initiative UK and RapportWW.
Founded in Berlin in 2009, and launched in the UK in 2023, GetYourGuide claims to be one of the world’s leading platforms for discovering and booking experiences worth travelling for, offering over 150,000 curated activities in more than 12,000 cities.
From guided tours and skip-the-line tickets to local adventures, the brand’s mission is to make every trip truly memorable. The platform has sold more than 200 million tickets to experiences to date and continues to expand.
GetYourGuide UK brand lead James Barker said: “As we enter peak travel season, we want Londoners to be inspired by GetYourGuide to take that holiday and discover their next destination.
“Complementing a holistic marketing approach, the contextually-relevant creative work spotlights our curated experiences worth traveling for.”
Fold7 managing director James Joice added: “Some 44% of Brits travel for their passions, and GetYourGuide has an incredible offering that caters to this. Our work captures that spirit, with impactful design and witty copy lines. We are looking forward to sharing it with London this summer.”
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