Paul Smith fashions new SEO strategy with Verde Digital

Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to online awareness has emerged once more, with British fashion royalty Paul Smith bringing in outside help to devise an SEO strategy to attract new audiences beyond its loyal customer base.

Founded in Nottingham in 1970, Paul Smith has grown into one of the UK’s most celebrated fashion houses, with 130 stores across 60 countries and a reputation for blending traditional tailoring with a distinctive twist.

However, in the quest to see its online sales go XXXL the brand has appointed agency Verde Digital to deliver both on-page and technical SEO support as part of a broader cross-channel digital strategy.

The focus is on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach style-conscious shoppers beyond those already searching for the Paul Smith brand by name.

Paul Smith head of digital Hannah Bennett said: “We have set ambitious goals for our SEO growth, and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us.

“We appreciate Verde’s expertise and are confident in their ability to help us achieve our goals. We look forward to a successful collaboration and are excited to see the results of our partnership.”

For London-based Verde Digital, which counts Adanola, Lavish Alice and Puresport as clients, the appointment reinforces their drive to become one of the fashion industry’s leading SEO agencies.

Verde Digital founder Joe Hale explained: “Our mission is to work with great fashion brands and great people to deliver incredible SEO results. Winning Paul Smith is a huge milestone for us, not only because of its global stature in the fashion world, but because its values of creativity and curiosity align so closely with our own.

“We’re excited to show how smart, targeted SEO can open up entirely new audiences for such an iconic label, and we’re proud to be part of their next chapter of growth.”