Betting and gaming operator Coral is pushing the 1980s arcade-inspired makeover of its ‘Rewards Grabber’ platform with a new campaign that aims to tap into the bold nostalgia and playful spirit of that decade.
Created by Wonderhood Studios, the campaign reimagines the thrill of Rewards Grabber using neon visuals and surreal gameplay, channelling the era of big facial hair, extra tight spandex and pixel-powered excitement.
The 30” film opens in the present day, as a man grabs a matcha in a café while the voiceover announces: “The golden age of games is back with the free Coral Rewards Grabber.”
The world suddenly glitches into a vibrant 1980s fantasy, filled with bold fashion, big hair and bursts of colour. A modern pilates class transforms into a neon-fuelled dance session, with one dancer hitting a freeze frame mid-air. The film culminates with a man stepping towards a hot tub before his robe is dramatically whipped away to reveal his Coral-blue budgie smugglers.
The campaign was directed by award-winning Ben Dean at Magna Studios who has previously worked with brands including McDonald’s, Nike and Beats by Dre.
It is the latest expression of Coral’s “We’re Here For It” brand platform, which seeks to put fans first and connect with audiences in more a humorous way. Grounded in a simple insight, the campaign recognises that while people play in different ways and in different places, they are united by the shared excitement of daily rewards.
The activity will roll out on linear TV, BVOD, OOH and social. PHD Media is handling media planning and buying.
Coral head of brand Chris Brocklehurst said: “In our centenary year, we’re leaning into the magic of classic 1980s gaming with our Coral Rewards Grabber. Working with Wonderhood, we’ve created a campaign that’s all about fun, nostalgia, and escapism – connecting 1986 with 2026 in a way that celebrates our heritage while delivering our most rewarding free-to-play game for UK sports and gaming fans. It’s a moment of pure entertainment, and exactly the kind of light-hearted experience we wanted to share, and we are excited see it go live.”
Wonderhood Studios creative directors James Rafter and Myles Vincent added: “Hairstyles, music and fashion was better in the 1980s, but game prizes like a toastie makers, fountain pens or floppy disk holders were a bit naff. In 2026 the ’80s themed Coral Rewards Grabber means you can grab cash prizes for free.
“Coral have been brilliant partners throughout this process because they fully embraced the ambition and humour of the idea. There was a real shared desire to evoke the nostalgia of ’80s and create something unapologetically entertaining that celebrated the brand’s heritage while still feeling fresh for today’s audience.”
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