Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive pitch process.
The move sees agency Uncovered support ClearScore across the UK, Canada, South Africa, Australia and New Zealand, helping the brand elevate how it shows up globally through a distinctive, full funnel, social-first creative approach.
The company has over 20 million users and partnerships with over 150 financial institutions around the world.
ClearScore wants to move from local market social activation across multiple agencies to a more globally aligned model, centralised through its UK HQ and one social agency partner.
The fintech said Uncovered stood out through its ability to combine global strategic thinking with a clear understanding of local market maturity.
By taking a deep dive into each market from both an emotional and practical perspective, the agency identified how ClearScore could approach paid social in a way that feels consistent at a global level, while still being tailored to the needs, behaviours and expectations of credit-conscious consumers in each region.
As part of the pitch, Uncovered introduced ClearScore’s UK-based global hub team and local market owners to a social-first creative studio model designed to place the brand in the hearts and minds of credit-conscious consumers.
It is claimed the approach provides ClearScore with an agile and scalable operating structure across its global paid social activity, enabling more distinctive, shareable creative that stands out within the category and supports long-term brand growth.
ClearScore director of performance marketing Marc Waxman said: “As we continue to grow ClearScore globally, we wanted a partner that truly understood both our mission and the role social can play in building meaningful connections with consumers.
“Uncovered stood out through their social-first thinking, strategic creativity and ability to balance a globally aligned approach with genuine local relevance across our markets. We’re excited to partner with a team that can help us scale distinctive, effective creative in a way that feels culturally relevant wherever our customers are.”
Uncovered head of strategy, client services and partner Nina Landale added:”ClearScore is a brilliant brand with a clear role helping people on their financial journeys, which gives us a strong foundation to build from creatively.
Our focus is on helping ClearScore show up in a way that feels useful, distinctive and genuinely social first across each of its markets. By combining global strategic direction with local nuance, we’re building a model that can move quickly, learn continuously and create work that feels relevant to people wherever and whoever they are.”
The appointment comes as The ClearScore Group has launched its first consumer-facing ChatGPT app to help people better understand credit and make more informed financial decisions, all before they sign up to ClearScore, apply for products or take any action that could impact their credit score.
Through OpenAI’s ChatGPT, ClearScore will be able to support the financial wellbeing of a wider group of financially active adults, beyond its UK users.
The new experience gives anyone in the UK access to a simple, conversational way to explore how credit works, what lenders look for and what actions might make sense in different situations.
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