Reader’s Digest scraps DM division
Reader’s Digest has pulled the plug on its direct marketing division, which was at the forefront of its rescue plan,…
Articles by DecisionMarketing
eCircle scoops Mumsnet account
Mumsnet, the UK’s highly influential social network site – beloved of politicians and brands alike – is embracing direct marketing…
Ofcom bolsters silent calls attack
Ofcom is embarking on a five-point plan to tackle the menace of nuisance calls, including the threat of stronger enforcement…
Germans seek tougher EU data laws
German MEP Jan Philipp Albrecht has called on the EU to go further in its proposals for a new Data…
ASA takes a pop at Cheggers
Keith Chegwin has fallen foul of the ad regulator after he used Twitter to promote a prize draw from gaming…
Domino’s sees Q4 sales rise 60%
Cash-strapped consumers are turning to pepperoni and cheese to take their minds off their dire bank balances, according to Domino’s…
Child Benefit squeeze to hit brands
Retailers and brands which target middle-class consumers should brace themselves for a plunge in weekly spend on the back of…
Change4Life campaign shuns DM
The Department of Health has been criticised for shunning direct and email marketing in its new Change4Life campaign, designed to…
Email phrases to steer clear of
Email marketers are being warned to avoid certain phrases at all costs, after fraud investigators revealed the most common words…
Co-op pushes personalised funerals
The Co-op is promoting how its funeral services offer a truly personalised experience in a new marketing campaign featuring TV,…