Experian DMP takes on Big Data
Experian QAS is releasing its answer to the ‘Big Data’ conundrum – vexing marketers up and down the country –…
Articles by DecisionMarketing
New chair for IDM Data Council
DQM boss Adrian Gregory has stepped down as chair of the IDM Data Council after nearly four years in role,…
G2 insider Todd replaces Hipperson
G2 Joshua has promoted global key accounts director Sarah Todd to chief executive of the agency, succeeding Tim Hipperson who…
EU data laws ‘just got a lot worse’
Both the DMA and ISBA have attacked the latest changes to the proposed EU Data Protection Regulation, amid claims that…
Busty’s big tips beat January blues
Well, Happy New Year to all you lovely readers – I hope Santa brought you all needed to have some…
Royal Mail chief Antony Miller exits
Antony Miller has become the first high-profile casualty at Royal Mail’s MarketReach operation, with the head of marketing being ousted…
Fox completes Lida senior team
Former Lida group account director Victoria Fox is returning to the agency as managing director to complete its senior line-up…
Data strategy fuels Tesco boom
Tesco’s resurgent data strategy has helped the retailer post its strongest Christmas results for three years, driven by strong online…
Royal Mail starts another review
Royal Mail has launched yet another statutory review of its direct marketing business less than 18 months after it reappointed…
AIS boosts creative and data
AIS London has strengthened both its creative and data teams with five new appointments who will work across the agency’s…