Bravissimo social blitz seeks uplift
Bravissimo, the lingerie brand for the more “developed” figure, is planning a major social media blitz to help give women…
Articles by DecisionMarketing
Kids rack up huge debts with apps
The rise of the smartphone may be a great opportunity for marketers but parents with young children are finding out…
Call for ‘two strikes’ data breach rule
European Union justice ministers are being urged to consider a “two strikes and out” rule for data breaches, giving firms…
Email ready to spring back to life
Email is arguably the most established channel in the digital marketing mix. But listen to some people and you may…
Kunis ‘body to die for’ ad flayed
An email ad for Rodial, which promised recipients could get the Mila Kunis’ look and “a body to die for”…
Public shuns data sharing online
Brands which try to get closer to their consumers with the promise of targeted offers in exchange for their data…
ICO probes Border Agency cock-up
The balls-up which led to hundreds of UK citizens being wrongly accused of being illegal immigrants – and ordered to…
Rise of mobile hit by skills shortage
The exponential growth of mobile marketing is creating a new headache for companies wanting to exploit the technology, with a…
HMV fate ‘sealed many years ago’
HMV’s fate was sealed long ago by its slow response to the digital revolution, according to one leading digital expert,…
Web strategy ‘costing charities £35m’
UK charities could boost their annual incomes by up to £35.5m if they provided supporters with a more personalised online…