TDA grabs RNLI retention task
Seafarers’ charity The Royal National Lifeboat Institution has appointed direct marketing agency TDA to handle retention appeals for 2013, following…
Articles by DecisionMarketing
Time to bust the Big Data myths
Yet another article on Big Data, do I hear you groan? ‘fraid so… but while most of the debate so…
Bing ‘yapping at Google heels’
Microsoft’s twin strategy of making Bing available across multiple devices, as well as the default search engine on Facebook, is…
Top firms cough up for Clubcard blitz
Tesco is understood to be leaning on big brand owners to stump up hundreds of thousands of pounds to fund…
ASA blasts Pounds to Pocket ad
Payday loans firms Pounds to Pocket has run into trouble with the ad watchdog after an ad promoting its “fast…
Loyalty scheme ‘may rescue HMV’
The deal which has seen restructuring specialist Hilco take effective control of HMV could herald a new era for the…
Big brands baulk at data audit plan
Many of the UK’s leading companies believe the Information Commissioner’s Office plans to spot-check the customer data they hold are…
10:1 ROI sees affiliate bring in £9bn
The UK affiliate marketing and lead generation sector is claiming the discipline achieved an ROI of more than 10:1 during…
AIS scoops Pure Collection brief
AIS London has landed the integrated business for mail order and online cashmere clothing brand Pure Collection, without even having…
Cineworld ramps up CRM activity
Cineworld, the UK’s number one multiplex cinema chain, is aiming to ramp up marketing to its mycineworld loyalty scheme, slicing…