First victory in war on EU data laws
The direct marketing industry’s £47bn fight against the worst excesses of the EU Data Protection Regulation has received a major…
Articles by DecisionMarketing
Web shoppers wait 5 mins…then go
Nearly three quarters (71%) of online consumers expect to be able to access help within five minutes, and nearly half…
Mobile coupons soar 50% to 10bn
More than 10 billion mobile vouchers are expected to be redeemed this year – a 50% rise on 2012 –…
‘Threatening’ CRUK mailer banned
A Cancer Research UK mailing campaign – devised by Rapp – has been banned after the ad watchdog adjudged that…
Coppafeel takes message to toilets
Youth breast cancer awareness charity CoppaFeel is aiming to get women to sign up for its free, monthly text reminder…
‘Simple’ cookies consent now rules
Anyone still tearing their hair out over how best to serve cookies on their website can now relax and simply…
Twitter grovels after porn gaffe
Twitter bosses have been forced to issue an apology to users after the site’s much-heralded video streaming service Vine –…
DMA shunned for new data kitemark
A major push to get marketers to sign up to the Market Research Society’s new ethical kitemark for data handling…
EU: Full steam ahead on new laws
Brussels mandarins have used World Data Privacy Day to reaffirm their commitment to a root and branch reform of the…
How to have your cake and eat it
John Lewis’ recent ad campaign showed the retailer to be the master of emotional marketing, with a snowman travelling far…