Can you really measure experiential?
Experiential marketing often has to prove ROI before it is considered along with or instead of more traditional forms of…
Articles by DecisionMarketing
‘Tearful’ Škoda pack pushes deals
Škoda’s financial division is embarking on a direct marketing campaign to try to encourage customers who are coming to the…
Twitter hack exposes log-in flaw
The Twitter hack has exposed a potential flaw in the company’s systems after it emerged that certain apps – including…
Fiona Scott returns for Elvis role
Former Craik Jones chief executive Fiona Scott has returned to agencyland – following a five-year break – to take on…
Met refutes crash victim data sale
The Metropolitan Police has dismissed reports that it sold contact data of crash victims to personal injury lawyers, insisting the…
Busty’s clip wins over Wonkey…
Tuilisa Contoslavlos, Pamela Anderson, Paris Hilton, Kim Kardashian, that bird in China (HuSuk Kok, was it?) and now Busty Idol…
Privacy groups outraged by EU vote
Civil rights groups have hit back at moves to relax the proposed EU Data Protection Regulation by publishing a Brussels…
Nivea pushes ‘manly’ mousturiser
Beiersdorf brand Nivea for Men has kicked off a year-long pan-European campaign with a set of online videos featuring ‘manly…
Sky primes set-top box ad plan
BSkyB will finally launch its Adsmart TV scheme this summer, enabling brands to use the broadcaster’s near 2 million set-top…
Unicef rushes out Syrian appeal
Unicef’s direct marketing agency Watson Phillips Norman has rushed into action to create a DTRV campaign fronted by Ewan McGregor…