Rank Group in marketing shake-up
The Rank Group is overhauling the personalised marketing strategy for its Mecca Bingo and Grosvenor Casino brands by implementing a…
Articles by DecisionMarketing
Personal data uncovered in skip
Walsall Council has been slammed by the data watchdog after the personal details of hundreds of its residents – including…
EU urged to bar mobile wallet deal
Mobile phone operator 3 is calling on the European Commission to ban rivals from joining forces on a “mobile wallet”…
Councils eye £2m recycling boost
Cash-strapped council chiefs are being urged to follow the example of two Surrey boroughs which expect to generate £2m over…
VisitBritain boosts email marketing
VisitBritain has implemented a new email system in more than 30 worldwide offices, as part of plans boost marketing communication…
TalkTalk axes 575 call centre jobs
TalkTalk is scrapping its call centre in Waterford, Ireland, with the loss of 575 jobs, amid claims that it has…
Dogs Trust in ‘sponsor a dog’ push
The UK’s largest canine welfare charity Dogs Trust is launching a DRTV campaign designed to encourage people to support the…
Summer’s over, Xmas here we cum
So, that was the summer of love then…and I am certainly not complaining. Good old Farquhar, bless him, made sure…
Time to press the button on SMS spam
For a medium which was literally stumbled upon by accident – the idea was hatched because of spare capacity on…
Claims ban ‘will stem SMS spam’
The Government’s ban on insurance companies selling on the names of people who have had an accident – so called…