Facebook page hijack ‘is simple’
Brand owners are being warned to protect their Facebook pages after online security firm Sophos revealed a new flaw which,…
Articles by DecisionMarketing
Positive Digital lands Coty brief
Coty Prestige UK, the fragrance and global beauty company, has strengthened its relationship with digital marketing agency Positive Digital by…
Lord Smith to chair DMA Awards
Former Culture Secretary Chris Smith – now Lord Smith of Finsbury and chairman of the Advertising Standards Authority – is…
Online boost for insert industry
Marketing services group Data Lateral is backing the launch of a new online trading platform for magazine and newspaper inserts,…
Southampton Airport in major push
Southampton Airport is targeting business and leisure passengers who live along the M3 corridor between Winchester and Windsor with a…
Brands in social media crackdown
Some industry sectors could be barred from running ads on social media sites after a regulatory review revealed “widespread problems…
Mail loyalty plan to drive business
The Daily Mail – the newspaper which loves to hate the direct marketing industry – is planning to use its…
Roll up, roll up for a slice of Busty
So, where were we last week? Oh yes, that pesky Farquhar had dumped me for not being classy enough…Well, obviously…
Mailshots ‘triumph over new media’
The explosion in new technology appears unable to conquer the humble mailshot, according to a new study, which claims almost…
Are marketers reluctant to go on the pull?
We’ve all read countless columns identifying – and usually bemoaning – the shift from push to pull marketing. Yet few…