Organix serves up Mighty Meals
Organix Brands is aiming to boost uptake of its new Mighty Meals range with a retail experiential campaign through agency…
Articles by DecisionMarketing
DM and digital fuel agency growth
Direct and digital marketing techniques have been given a major shot in the arm with the release of interim results…
C4 to boost insight with CRM plan
Channel 4 is implementing a major CRM programme – and has made a number of key appointments – as part…
British ‘love a good complaint’
British people’s charming reluctance to “make a fuss” may have been consigned to history if the findings of a new…
Facebook overhauls privacy policy
Facebook is revamping its much-criticised privacy policy, allowing users to pre-approve photo tags, written posts and tag brands, in what…
TNT signs as DMA Awards sponsor
Royal Mail has pulled the plug on its three-decade relationship with the DMA Awards, in a move that sees its…
New warning over zombie cookies
Microsoft’s admission that it has been tracking online users with zombie cookies – and more advanced “supercookies” – has sparked…
G2 Joshua strengthens top team
G2 Joshua has bolstered its London management with four senior hirings, as the agency continues to strengthen its top team….
Scientia targets insurance market
REaD Group-owned consumer information supplier Scientia Data is targeting insurance marketers with the launch of a segmentation tool, Intra Insurance,…
Robert Mayes leaves Rapp
Rapp group communications director Robert Mayes – the founding editor of Precision Marketing – is understood to have left the…