M&S, Tesco tap data for Web boost
Two of the UK’s largest retailers – Marks & Spencer and Tesco – are slicing deep into their customer data…
Articles by DecisionMarketing
FB ads offer postcode targeting
Brand owners advertising on Facebook will soon be able to tailor their ad campaigns to specific postcodes, allowing multiple target…
Major retailers ‘flop on mobile’
High street retailers have yet to fully exploit consumers’ willingness to shop on their mobile phones, according to a study,…
Threat of ‘new Street View’ looms
Changes to Google’s privacy policies “do not eliminate” the risk of another Street View Wi-Fi fiasco, according to the data…
23red nets Atkins diet global brief
Atkins Nutritionals International, the company behind the Atkins diet, has hired agency 23red to handle its brand identity across all…
Facebook crook gets 15 months
A man has been handed a 15-month prison sentence for using personal data gathered from friends’ Facebook and Friends Reunited…
SFW lands pharma CRM task
Omega Pharma, the company behind head lice brand Lyclear, has appointed Stephens Francis Whitson to handle a customer relationship management…
Outsourcers eye £60bn Govt boost
The outsourcing industry – including contact centres, data companies and bureaux providers – could be in line for a £60bn…
‘Social media fatigue’ kicks in
The days when the answer to any brand brief is “let’s build a Facebook page” could be numbered after new…
Kellogg’s launches first mobile app
Kellogg’s has launched its first mobile gaming app in the UK, by rolling out Krave Krusader, a 2D side-scrolling platform…