Union exposes freelance ‘sham’
Union bosses at Unite claim to have evidence that some companies in the print industry are colluding with employment agencies…
Articles by DecisionMarketing
Govt data strategy ‘deeply flawed’
The way government departments handle the public’s personal data has been branded “deeply flawed” , with people denied the chance…
Tod Norman steps down at WPN
Watson Phillips Norman co-founder and brand planning partner Tod Norman has stepped down from the agency, after eight years, to…
Universal Service axed for mailings
Royal Mail has been given the go-ahead to remove bulk mail – most commonly used for direct mail – from…
Ideal Shopping appoints Acxiom
TV and online retailer Ideal Shopping Direct has appointed Acxiom to drive customer value by implementing and supporting customer lifecycle…
LinkedIn ad gaffe fuels rethink
Business social networking site LinkedIn has been forced to change a new advertising feature after using members’ names and photos…
Bringing the industry to heel
Sad, shocking, outrageous and mindless. Yes, I too have been deeply affected by this week’s events. When I rushed to…
Triple boost for direct techniques
Three recent stories highlight the growth and power of direct mail, particularly when used as part of a wider multi-channel…
Govt moots social media shutdown
Home Secretary Theresa May is to meet social media companies to explore blocking access during emergency situations, in the wake…
Why green issues aren’t black and white
Direct marketing’s environmental record has once again been under scrutiny recently, thanks to a highly misleading Panorama programme on scam…