Lateral Group bought by US printer
Lateral Group – the data, software and print business – has been bought by US-owned printing firm Innovative Output Solutions…
Articles by DecisionMarketing
Triumph builds global CRM system
Motorcycle giant Triumph has invested in a global CRM and lead management scheme, as part of a major strategy to…
Wm Hill sees 600% mobile growth
Betting company William Hill has witnessed strong growth in its online channel, with innovations in mobile betting delivering more than…
Argos boosts customer marketing
Home Retail Group, the company which owns Argos and Homebase, is planning to revamp its group-wide customer marketing activity, by…
Guardian gives Acxiom global brief
Guardian News & Media (GNM) has appointed Acxiom to build a global single customer view database as part of moves…
Busty Idol takes no prisoners…
At the Idol household we believe in keeping things in the family. So, when my Uncle Ivan called me last…
ID data on thousands left in pub
The personal details of thousands of London housing tenants were discovered on an unencrypted memory stick left in a pub,…
Whitbread hunts agency for CRM
Whitbread is hunting an agency to handle its CRM account across the entire brand portfolio – including Beefeater, Brewers Fayre,…
Cost of hack attack soars 70%
The cost of fighting online hack attacks has rocketed by nearly 70% in the last year, with the average cost…
‘£8bn lost’ through untapped data
UK businesses are being urged to harness the full financial potential of their data on the back of a new…