e-Christmas cards fail to impress
Businesses and consumers might want to pause a moment before they press the send key on that e-Christmas card, because…
Articles by DecisionMarketing
Nick Dixon to stand down at DST
Nick Dixon is to step down from his role as group chief executive of DST Output at the end of…
‘Big data’ salaries are 20% higher
Data professionals skilled in working with ‘big data’ technologies can command salaries which are up to 20% higher than other…
Desktop search trounces mobile
The rise of the smartphone is failing to dent the popularity of desktop search, with most consumers still relying heavily…
MPs baulk at Snoopers’ Charter
Home Secretary Theresa May has been ordered to go “back to the drawing board” on the draft Communications Bill –…
Golley Slater nets travel specialist
Tailor-made holiday and tour specialist Bridge & Wickers has appointed Golley Slater to handle the media account for its brand,…
Sky hands data task to Experian
BSkyB’s customer intelligence unit, SkyIQ, has gone back to Experian to help it refine its direct marketing prospect strategy and…
Fresh call to bang up data thieves
Information Commissioner Christopher Graham has repeated calls for tougher sentences for personal data thieves – including time behind bars –…
Monarch in door-drop skiing blitz
Monarch Airlines is launching a nationwide door-drop campaign to 1.2 million homes, bringing the ski slopes and the company’s new…
Priest takes on IPA presidency
The IPA has named Ian Priest, VCCP co-founder and former HHCL chief, as its new president, succeeding Karmarama chairman Nicola…