Ogilvy scoops DMA grand prix
OgilvyOne UK has claimed the grand prix at this year’s DMA Awards with its campaign for industrial weighing scales manufacturer…
Articles by DecisionMarketing
Sense builds on Xmas text push
Sense, the deafblind charity, is launching a Christmas appeal, designed to build on the success of last year’s Text Toy…
IPA: ‘TV more effective than DM’
A new report by the IPA rubbishes the notion that the key to building successful brands is to create loyal…
Cavers makes first Lateral hires
Lateral Group has continued the expansion of its creative deparment as part of plans to build a full-service offer –…
Amaze to lead Asics online blitz
Sportswear brand Asics has appointed Amaze to lead a group of marketing and technology companies to develop the company’s first…
BT collapse hits ‘Mega Monday’
Online firms aiming to capitalise on the biggest web shopping day in history – so-called Mega Monday – were scuppered…
£2bn in loyalty points spent on Xmas
They say a dog is for life, not just for Christmas; the same, it seems, cannot be said for loyalty…
Online giants face tax showdown
Many of the top online firms, including Google, Amazon and eBay, could be facing huge tax bills if MPs get…
Start-ups win MAA ‘Dragon’s Den’
Nine start-ups have secured the services of marketing agencies for a year following a Dragon’s Den-style event held by the…
Can brochures survive digital age?
With the rise and subsequent ubiquity of the Web, many firms now view printed promotional media as distinctly outdated –…