Beale out, Rogers in at Campaign
Campaign editor Claire Beale has been shifted to sister title Marketing as part of a Haymarket reshuffle which sees the…
Articles by DecisionMarketing
Brands get Facebook data boost
Marketers can now use Facebook’s Open Graph to obtain realtime customer data – including music, videos and articles shared –…
Clive Humby: ‘Big data isn’t scary’
Too many companies are implementing ‘big data’ in the entirely the wrong way, says DunnHumby co-founder and Clubcard guru Clive…
Marie Curie agency ‘misled public’
The agency behind a Marie Curie Cancer Care campaign has been found to have breached charity regulations after it “deliberately…
ICO irate as council fines near £2m
The Information Commissioner’s Office (ICO) has slammed local authorities’ lax attitude towards protecting personal data, after another round of data…
Mini pools DM and ads into Iris
BMW car brand Mini has combined its direct, digital and advertising account into a single agency by handling the business…
Review: Neil Francis on… Fab.com
It’s that time of year again. The time of year when your letterbox and inbox gets stuffed to the gunwhales…
Tesco pushes ‘Twitter cracker’
Supermarket giant Tesco has launched its first Twitter campaign, urging users to pull one of 50,000 virtual crackers – featuring…
Wonga targets online shoppers
Payday loans firm Wonga is entering the online market by offering shoppers the option of borrowing cash to fund their…
Mason Zimbler hires creative chief
Mason Zimbler, the Harte-Hanks-owned technology marketing agency, has appointed former Teamspirit chief Alan Kittle as creative director. Kittle has held…