Single view key to ‘push me, pull you’ era
When Naomi Klein released her anti-corporate manifesto No Logo in the first month of the 21st century, it heralded a…
Articles by DecisionMarketing
iPhone is making me promiscuous
I’m losing some old, old friends and I blame much of it on my iPhone. It would be difficult to…
U16s data capture rules eased
The Committee of Advertising Practice (CAP) has eased the rules on whether brand owners can capture data from under 16s…
Online sales rocket to £5bn in Jan
UK shoppers spent £5.1bn online during January, as fears of a fall-off in sales later in the month proved unfounded…
Mancs ban weekend ‘chugging’
Face-to-fundraisers have been banned from the streets of Manchester for four days a week – including weekends – after a…
Cybercrime ‘costs UK £27bn’
Cybercrime costs the UK economy more than £27bn a year, according to the first joint Government and industry report into…
DMA suspends ‘triple whammy’ firm
The DMA has suspended member company Phruit after a triple whammy of DMA code breaches, following hundreds of complaints about…
RBS appoints Merrill Lynch chief
RBS has recruited of Ian Ewart, former international marketing chief at Bank of America Merrill Lynch, as director of marketing…
Samaritans tests ‘suicide’ mailers
Samaritans, the UK’s only 24-hour support service for people in emotional distress and at risk of suicide, is testing two…
Heineken hands Indicia data task
Heineken has appointed direct agency Indicia to improve consumer engagement for its entire brand portfolio through the development of a…