Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
Articles by DecisionMarketing
Liberty’s hands email brief to dbg
Luxury department store Liberty has appointed data and marketing services company dbg to run its email marketing programme to UK…
‘Rubber band-gate’ hits Royal Mail
Keep Britain Tidy has criticised Royal Mail for letting posties discard millions of red rubber bands on UK streets, arguing…
ID thief gets 8½ years in jail
An ID thief who stole over 350 people’s identities, and claimed more than £1.3m in tax credits under false names,…
Social media blitz backs ck one
Calvin Klein is embarking on a global multi-platform campaign – including its biggest social media blitz to date – to…
Charities must embrace new methods
Marketers are increasingly adept at anticipating and responding to consumer behaviour across most sectors, but, in charity marketing, they don’t…
Rapp unveils innovation hothouse
Rapp is aiming to develop new, leading edge, products and services for its client base with the launch of an…
IPA Summer School opens doors
The IPA is urging students to sign up for this year’s Summer School, the scheme which offers undergraduates the opportunity…
Public bodies in data loss fiasco
The public sector’s reputation for handling personal data has once again been dragged through the mud after two separate incidences…
IAB issues lead generation guide
Online lead generation has its first ever set of best practice guidelines in the UK, drawn up by the Internet…