SFW lands electrical CRM brief
World leading distributor of electronic, electrical and industrial supplier RS Components has appointed Stephens Francis Whitson to develop its customer…
Articles by DecisionMarketing
‘Zombie cookies’ face clampdown
Brussels chiefs have launched an attack on so-called “zombie cookies”, calling on the advertising industry to stop supporting consumer tracking…
Millner takes MAA chairmanship
Ian Millner, founder and joint chief executive of Iris is to become the new chairman at the Marketing Agencies Association…
Ward and Phillips launch start-up
Speculation that Chris Ward and Amanda Phillips were joining forces to launch a new agency has proved correct, with the…
Game loyalty card ‘to raise £100m’
The boss of computer and video games giant Game Group says the company is planning to exploit its Reward Card…
How to trigger customer engagement
According to the latest Bellwether Report, UK marketers cut their budgets in the final three months of 2010 by the…
Why email is just as effective as SEO
With SEO becoming an increasingly competitive and saturated market, there is pressure on marketing agencies to stand out from the…
Reckitt in major data blitz
Reckitt Benckiser is launching a major database-building campaign on the back of a new on-pack and press campaign to launch…
‘Outrageous’ post hikes approved
Regulator Postcomm has approved Royal Mail price increases on bulk mail – branded outrageous by direct marketing industry bosses –…
Brands back green ‘One Day’
More Th>n, EDF Energy and CBS Outdoor have become the first brands to sign up to a new industry-backed green…