Sexualisation review ‘one-sided’
The Advertising Association (AA) claims the review into the Commercialisation and Sexualisation of Childhood is turning into a one-sided argument,…
Articles by DecisionMarketing
Mumsnet U-turn on censorship
Mumsnet, the online forum which wields huge influence on politicians and marketers alike, has been forced into an embarrassing U-turn…
CMW lands Nivea for Men digital
Beiersdorf has appointed CMW as its retained digital agency for Nivea for Men to work across the full range of…
Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
Etailers plan trigger email boost
Online retailers are planning to address the two main bugbears of ecommerce sites – cart and browser abandonment – by…
Sony Ericsson calls in Acxiom
Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…
Google Egypt chief hails uprising
A Google marketing chief has been hailed as the hero of Egypt’s uprising against President Mubarak, after he launched a…
‘The Virgin Holiday Sale’ by Elvis
Well, you know what they say… sex sells. Many brands and agencies have employed sexy campaigns with innuendo featuring scantily…
Wi-Fi plans boost Dr Who show
BBC Worldwide is backing the Doctor Who Experience with a mobile Wi-Fi service exclusive to Olympia, enabling visitors to receive…
ASA censures Kellogg’s promotion
A Kellogg’s promotion has been banned by the Advertising Standards Authority after it was deemed misleading, even though the company…