Clark takes IAB marketing role
The Internet Advertising Bureau (IAB) has appointed former Haymarket editor Mairi Clark as senior PR and marketing manager to boost…
Articles by DecisionMarketing
ICO fines send warning to brands
The Information Commissioner’s Office (ICO) has been flexing its muscle by hitting two London councils where it hurts – in…
Major groups in agency ‘land grab’
The bosses of independent agencies, especially those with digital and social media expertise, are likely to find themselves being inundated…
Net sales up but tough times loom
Online sales were up by nearly 50 per cent in January compared to last year, although retailers have been warned…
The bitter truth about flagging brands
It’s a debate which has been going since Drayton Bird and John Watson were in short trousers but many people…
HMRC warns over tax rebate scam
HM Revenue & Customs (HMRC) has issued a new scam warning after a fresh wave of rogue tax refund emails…
Three face £40m Virgin fraud trial
Three men have been charged with defrauding digital TV giant Virgin Media of up to £40m, after being accused of…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
David Reed quits Data Strategy
Data Strategy editor David Reed has quit the title, just six months after the standalone magazine was folded into Centaur…
Industry battles VAT bombshell
The marketing and print industries have called on HM Revenue & Customs to clarify its position on charging VAT on…