PM offers olive branch to posties
David Cameron has attempted to appease disgruntled posties – riled over Royal Mail sell-off plans – by sending a letter…
Articles by DecisionMarketing
Guess who’s coming to dinner?
For an industry which some claim has virtually no public profile – other than being Public Enemy Number One –…
The Lovin’ Spoonful, chapter one
The editor of decisionmarketing.co.uk, a well-set fellow, whom I hugely admire, with several acres under chickens and a devil-may-care attitude…
Debt firm text campaign banned
A debt management company has been blasted by the ad watchdog after sending thousands of unsolicited text messages to people…
£10 buys cyber crime toolkit
Simple kits to embark on sophisticated cyber crime can be bought for just a tenner, according to Web security firm…
CMW builds ‘Goo Dares Wins’ site
Cadbury’s major marketing campaign, aiming to get the nation to play a game of dare, under the Creme Egg strapline…
Public love mailings, report claims
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts…
Million names boosts Mortascreen
Deceased suppression file Mortascreen is adding 1 million extra records to its existing file of nearly 9 million records this…
OFT: Data analysis tools in the dock
The Office of Fair Trading has issued a warning about the use of competitor data analysis tools after a probe…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…