MPs attack charities’ adspend
MPs have blasted major charities for spending too much on advertising and marketing to the detriment of service delivery. The…
Articles by DecisionMarketing
Over-50s must fight generation game
Back in the late Seventies, with youth unemployment rife, strikes crippling the country, and the Far Right returning, the punk…
Lush scraps site after data breach
Home-made cosmetics brand Lush has scrapped its online store, www.lush.co.uk, after admitting that it was hacked repeatedly by fraudsters over…
‘Over 50s hit by triple whammy’
IPA director general Hamish Pringle claims there is a ‘triple whammy’ which results in over 50s vanishing from agencies, after…
£400k cost of axing ID Card data
The Government is to spend £400,000 destroying the personal data collected under the National Identity Card programme, despite refusing to…
Forego your presents, urges CRUK
Cancer Research UK is launching a campaign urging people to ditch birthday presents and ask for charitable donations instead, as…
Pulse unveils Renault Bizu drive
Renault is launching an integrated campaign for the limited edition Bizu, around the concept of ‘Grab the moment’, by tapping…
National Trust For Ever, For Everyone
George Smith (of Smith Bundy fame), the Simon Cowell of the charity world, once said to me. “We have a…
Fairtrade starts interactive push
The Fairtrade Foundation is aiming to capitalise on the surge in sales of fair-trade food and products with an interactive…
Brighton is ‘card fraud capital’
Brighton has been crowned the card fraud capital of Britain, up from 10th the previous year, with 38 per cent…