Facebook accused of scare tactics
Facebook has been accused of scaremongering to get its users to sign up to a new ID fraud-busting service, which…
Articles by DecisionMarketing
Mailings ‘trigger online donations’
Charities risk ditching direct mail at their peril, according to a new study, which claims twice as many people donate…
EU blasts ‘deplorable’ behavioural ads
The European Parliament is to crack down on online behavioural advertising, demanding a raft of measures to combat what it…
McCain’s bolsters digital marketing
McCain Foods is planning to boost digital marketing across its entire product range, with the appointed of CMW to handle…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
East Coast pushes train over plane
East Coast railway is urging business travellers to ditch the plane and try the train in a major direct marketing…
Job cuts to fuel £20m donor slump
Charities could be hit by a £20m donation shortfall as a result of Whitehall’s public sector job cuts, according to…
ASA bans sexually explicit ads
The Advertising Standards Authority has come down hard on two sexually explicit responsive ads – for Tease Me TV and…
MPs told to slash Universal Service
The Government must bow to the inevitable decline in mail volumes by cutting back the Universal Service or risk a…
Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…