Millennium ad dead and buried
The REaD Group has retaliated against bitter rival Millennium Group by getting the Advertising Standards Authority to ban an ad…
Articles by DecisionMarketing
Moneysupermarket in Twitter boost
Moneysupermarket.com has boosted its customer response time on Twitter and seen a 70 per cent rise in followers in one…
Co-op promotes profits payout
The Co-operative Group has carried out a membership website ‘takeover’ to promote its November share of the profits payment (www.co-operative.coop/membership)….
1 in 4 hit by cyber phone scam
A quarter of Internet users in the UK have been targeted by cold calling cyber criminals falsely claiming their computer…
AIS heads DMA Awards shortlist
Archibald Ingall Stretton tops the agency nominations for next month’s 2010 DMA Awards, being shortlisted for a total of 12…
Brand promiscuity provides opportunity
With real fears about job security, the economy, and rising VAT consumers are making fewer impulse purchases; value is paramount…
In praise of the Hunt…
So there we were, Mr and Mrs Idol, doing the weekly shop in Tesco, when suddenly there was a large…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…
The Philips Wake-up Light
Ever heard of a place called Longyearbyen? No? Well it’s one to learn for pub quizzes. It happens to be…
Bacardi unveils ‘mix-together’ app
Bacardi is launching an interactive Facebook app that creates, for the first time, one central portal giving users the ability…