Prize draw ‘suckers’ list exposed
Rogue overseas firms are offering UK companies lists of prize-draw “suckers”, containing details of consumers who are “addicted” to paying…
Articles by DecisionMarketing
Are you prepared for a public battering?
So, how’s your knowledge of the Data Protection Act, 1998? OK, perhaps not the most fascinating question you will face…
Out of the woodwork…
It was a funny old week; suddenly people I hadn’t heard from for two years started coming out of the…
Spread the word, and attract the talent
Five years ago my colleagues and I on the IPA Direct Marketing Group had an idea. Like most good ideas…
Businesses ‘blind to data security’
Only half of the big businesses which hold personal customer data are aware of the need to store it securely,…
Single view eludes brand-owners
Just 4 per cent of businesses have a single customer view across all consumer touchpoints, despite growing customer expectations that…
Agencies face Royal Mail cutbacks
Royal Mail’s marketing agencies could be facing a 20 per cent cut in the fees they charge the postal operator,…
Skoda Facebook Connect
We are all told to use the Web to its full effect to make communications with customers meaningful and deeply…
Aloof marketers risk poke in the eye
In the world of modern mass consumerism, who is king? Is it the hard-earned but critical customer, or the battle-hardened…
Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…