Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…
Articles by DecisionMarketing
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
DM heritage will tackle ‘new austerity’
Direct marketing as we once knew it, is no more. The good news is almost everything is direct now. Almost…
Clients get input on Royal Mail sale
Brand owners are being urged to have their say on the future of Royal Mail by submitting their views on…
Yet another mobile app? Why bother?
A few years ago, I used to dread the word “viral”; or rather, the statement, “We should do a viral”….
£1.5m ID scam hits Help Loan
Payday loan firms are likely to face greater scrutiny after an ID scam has hit Finland-based Help Loan for £1.5m,…
Not much joy of sex…
So, at last there’s a home for direct, data, blah, blah, yawn… whatever. More importantly, at last there’s a home…
Renault Clio Driving Test mailer
It has been a tough year for carmakers, and the people charged with selling them. Toughening economic times, massive product…
SFW hires Kitcatt Nohr top planner
Stephens Francis Whitson has bolstered its planning department with the appointment of Kitcatt Nohr’s Chris Ridd as senior planner. Ridd,…
About Decision Marketing
Decision Marketing, the home of data-driven marketing, was launched in November 2010 and is the only independently owned online publication…