Brands warned over £500k fines
The Information Commissioner has warned errant brand owners that they face fines of up to £500,000, after issuing the first…
Articles by DecisionMarketing
‘Bonfire of quangos’ threat to ICO
The Information Commissioner could lose powers and even be scrapped under Coalition plans to reform Parliament and public bodies, according…
ASA slaps down porn star ad
A company offering work in the adult film industry has had a regional press ad banned after the advertising watchdog…
Corporate TPS battle lines drawn
The DMA (UK) is urging members to back its call for a review of the Corporate Telephone Preference Service (CTPS),…
Wording tweaks can slash opt-outs
Opt-out rates can be slashed by up to 17 per cent just by making small tweaks in way the question…
Campaign pushes Nivea Soft
Skin-care brand Nivea is launching an integrated campaign to drive awareness, trial and sales of its Nivea Soft moisturising cream….
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Roll up, roll up, new awards in town…
Another week, another host of industry awards open their doors. No doubt it won’t be too long until our esteemed…
Time for us all to get engaged
After a week full of Royal Wedding excitement, I know I’m not the only person who’s writing about engagement. Opportunism?…
Package scam exposed as hoax
Premium phone line regulator has exposed a hoax chain email campaign which warns consumers about a parcel delivery scam. In…