Shoppers seeking ‘instant loyalty’
Hard-up consumers are looking for instant rewards for their loyalty while still shopping – rather than redeeming points they have…
Articles by DecisionMarketing
Minister linked to ‘plagiarising’ firm
A Government minister has been accused of being behind a company that sells software which increases a website’s ad revenue…
IFAs forced to show marketing fees
Large independent financial adviser (IFA) businesses will have to give a complete breakdown of their marketing costs – as well…
iPhone 5 ‘faces Samsung threat’
Samsung is poised to put a spanner in the works of the much-anticipated launch of Apple’s iPhone 5 mobile phone…
Morrisons loyalty scheme under fire
Morrisons’ new loyalty scheme – set to be unveiled at its half-year results this week – has been slammed even…
Play.com links loyalty to Facebook
Online retailer Play.com is to overhaul its SuperPoints loyalty scheme and reward customers who share and support the company through…
Humble mailshot ‘holding its own’
The rise of Facebook, Twitter, and the ubiquitous smartphone have failed to dent the popularity of direct mail, with just…
Rapier: Busty’s part in its downfall
They say a millionaire and his money are soon parted, and, believe you me, when little ol’ Busty is around…
Don’t do paid search before reading this
If you’re running a multi-channel marketing campaign, most brands recognise that each execution must be tweaked for each medium –…
Data breaches up ‘startling’ 1000%
Data security breaches across private-sector businesses in the UK have rocketed by more than 1,000% over the past five years,…