Zoopla plots marketing offensive
Property website Zoopla.co.uk is launching a major advertising blitz, across TV, print and radio, as part of a sustained marketing…
Articles by DecisionMarketing
ICO powerless on builders’ blacklist
The Information Commissioner’s Office has been forced to admit it is powerless to take further action over a builders’ blacklist…
Telemarketing sector ‘in meltdown’
The telemarketing industry is being hit by a new backlash – with many firms facing the threat of financial ruin…
Paralympics fuels stamp challenge
Royal Mail is bracing itself for the “greatest challenge in stamp production ever” as it gears up to produce gold…
REaD Group flags up top-level exits
Senior management-level contacts that have recently left their FTSE 500 employers are to be flagged up in a new scheme…
Work landlines ‘will be dead in 5 yrs’
Calling someone at work on their landline could soon be consigned to the dustbin of history, according to a new…
Germans gunning for Facebook
Facebook could soon feel the wrath of a new German blitzkreig after being given 5 days to stop providing personal…
‘Free’ DVD miffs Daily Mail readers
Associated Newspapers has found out to its cost that you upset a Daily Mail at your peril after an ad…
Space airs John Smith’s Stadium
Heineken’s new brand identity for the John Smith’s Stadium in Huddersfield – home to Huddersfield Town FC and Huddersfield Giants…
HMV overhauls loyalty scheme
HMV has folded its award-winning loyalty scheme PureHMV into a new digital platform MyHMV, designed to bring together its multichannel…