Battleship and losses sink Rapier
A disastrous over-investment in office space and a litany of account losses has forced Rapier – the one-time darling of…
Articles by DecisionMarketing
9m used Tube WiFi for Olympics
Virgin Media has hailed the success of its London Underground WiFi service, claiming nearly 9 million tweets, Facebook posts, emails…
$1bn Apple victory branded Pyrrhic
Apple may eventually come to regret its $1.05bn patent victory against Samsung, according to some analysts, who claim it will…
CMW unveils first Diet Chef work
Weight-loss food delivery service Diet Chef is launching its first campaign since appointing CMW to its account, with a TV…
Spinnaker pushes Hipp babyfood
Hipp Organic, a leading brand of organic baby foods and formula milks, is launching a rich media online campaign targeting…
Busty on her knees for royalty…
Viva Las Vegas! You guessed it, last week I found the perfect way to combat those post-Olympics blues and took…
ROI up as email rises from the ashes
The rise of social media has failed to dent the popularity of email marketing, which not only remains the most…
Review: ‘That Calls for a Carlsberg’
The problem with global campaigns is they are not always as global as you think they can be. A great…
NSPCC ditches Rapp for Inferno
The NSPCC has pulled the plug on one of the longest running client/agency relationships by taking its £5m fundraising account…
Postie jailed for mailshot theft
A postman who stashed 75,000 letters – 70,000 of which were direct mailings – in his garden shed, after admitting…