Mobile ads now ‘welcomed by all’
Mobile marketing has finally come of age, according to a new study, which claims the medium influences 48% of consumers…
Articles by DecisionMarketing
Madonna Smirnoff ad gets all clear
Complaints about a TV campaign offering Madonna fans the chance to win VIP passes – thanks to Smirnoff vodka –…
Webtrends offers free analytics
Digital intelligence firm Webtrends is launching an iPad app which provides businesses with marketing analytics and insights, including trending data…
Iceland re-opens online operation
Supermarket chain Iceland is to re-open its online store – closed six years ago after the break-up of its parent…
2012 site gets 40bn page views
The official London 2012 website received nearly 40 billion page views during the last two weeks, according to BT, as…
SMEs warned on data security
Companies are being warned to strengthen their internal data protection measures on the back of a new study which shows…
Royal Mail sorting fines fuel uproar
Royal Mail has failed to appease the mailing house industry despite reimbursing millions of pounds in charges for direct mail…
Rise of the omnichannel consumer
Information‐hungry, price‐savvy and mobile‐empowered, today’s marketers are being forced to adapt to a new type of consumer category. Unlike traditional…
MPs to grill Google over tax ‘failings’
Google bosses are to be hauled in front of the Treasury Select Committee to explain why the company pays so…
Google fined $22.5m for DNT abuse
Google has been slapped with a record $22.5m (£14.4m) fine in the US after it “inadvertently” monitored Apple Safari browser…