Articles by Charlie McKelvey

Sky appears to have taken onboard accusations that it uses aggressive methods to prevent customers defecting to rival firms by…

UK postal market challenger Whistl is continuing its expansion drive by opening a giant depot in Scotland, three times the…

Carnival has appointed Lida to handle the direct marketing account for its two UK brands – P&O Cruises and Cunard…

British Airways is on the hunt for a data business to work alongside Bartle Bogle Hegarty – and its joint…

The Daily Mirror is trying to get one over on its rival, The Sun, with a summer-themed marketing campaign under…

The ad watchdog has finally pulled the rug from under hair transplant specialists after it banned a TV ad for…

Skipton Building Society has appointed data marketing and CRM specialist Celerity Information Services to implement a bespoke solution to improve…

Two former direct marketing agency chiefs have joined forces to launch an insight-driven management consultancy which they claim will help…