Articles by Charlie McKelvey

Lies, damned lies and statistics; a new study beggars belief by claiming that financial services firms and public sector organisations…

If you want to know who is likely to win BBC’s Great British Bake Off this summer without having to…

More than a third of British consumers are frustrated by the overwhelming amount of online advertising, with many recalling only…

Publicis Chemistry has confirmed what DecisionMarketing readers have known for months after announcing that head of client services Emma Rush…

The backlash over aggressive charity marketing is starting to unravel with the closure of two telephone fundraising firms in less…

While the latest ad figures show marketers are ploughing more and more of their budgets into mobile, new research claims…

The Cheil Network has scooped the global digital and social marketing account for Etihad Airways, the national airline of the…

Amaze One, the direct marketing agency formed from a collaboration between St Ives Group-owned Occam and Amaze, has been on…

WPP, one of the front runners in the race to buy Tesco’s DunnHumby division, is not counting its chickens just…