Wunderman appoints new global chief creative officer
Wunderman has recruited a new global chief creative officer, Daniel Bonner, who has pledged to put data and technology at…
Articles by Charlie McKelvey
Posterscope boosts insight with new OOH planning tool
Outdoor media specialist Posterscope is claiming to have boosted audience insight by fusing its proprietary consumer data platform with an…
Ex-Rapp chief to lead PwC customer experience drive
PwC is bolstering its attack on the agency marketing by hiring its first chief customer experience officer in a move…
Callcredit expands Cameo suite to cover Indian market
Callcredit Information Group is continuing its international expansion drive by launching Cameo India, a new affluence segmentation solution to provide…
Spooner on…where have all the old creatives gone?
Onward I trudge this bitter morning, knee-deep in the thick snow, stumbling, flailing, striving onward onward towards the cruelly-early-morning locomotive…
Google ‘right to be forgotten’ case opens in High Court
A London businessman has taken Google to the High Court in London in an effort to get negative content about him expunged…
Top brands join scheme to get females into tech sector
Some of the UK’s biggest brands, including Tesco, JP Morgan, NatWest Markets, and Zoopla are backing a new initiative set…
Sainsbury’s backs industry event to attract young guns
Sainsbury’s has joined forces with DMA Talent to support this year’s Creative Data event, which offers 250 aspiring marketers the…
Affiliate marketing industry warned over privacy failings
The affiliate marketing industry has been warned to clean up its act – or else – following an international probe…
‘Simple’ personalisation fails to impress consumers
Personalisation may be seen as the holy grail for marketers, but simply sending customers birthday greetings or addressing them by…