WaterAid taps DRTV as fight for clean water continues
WaterAid has launched a major multi-channel campaign, aiming to drive regular giving, raise awareness of its work, and create meaningful…
News
Iceland brings in Epsilon to expand retail media network
Iceland Foods is aiming to making it easier for more brands to engage with its 9 million annual shoppers by…
Advertising Association to mark centenary at Lead 2026
More than 450 senior leaders from across the political, media and advertising landscape have signed up for the next ad…
Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
Industry stuck in time warp over minority groups in ads
The rollback of diversity, equity and inclusion initiatives might be well under way in the US but DEI is still…
Ticket Tailor TV debut fuels riotous over 90’s pillow fight
Ticket Tailor, which claims to be a simple and affordable ticketing platform, is making its TV advertising debut with a…
UK brands that are ‘too polite to be bold’ losing $10bn
UK brands are being urged to put their manners to one side and keep rocking the boat again and again,…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…