P&O Cruises sails into new agency for data-driven boost
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and…
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‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
Ford revs up pan-Euro drive for Ranger Plug-in Hybrid
Ford’s commercial vehicles division, Ford Pro, is kicking off a major pan-European marketing campaign to launch Europe’s first hybrid pickup,…
Pret A Manger hires CMO to percolate insight strategy
Pret A Manger has appointed its first global chief marketing officer three years after scrapping the chief customer and growth…
OpenAI shuns robots for human stories in first UK ads
OpenAI has shunned its own technology to launch its first major campaign for ChatGPT, instead relying on human creativity to…
Ancient + Brave TV debut spotlights ‘lineage of courage’
Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and…
Nest and Aardman take flight to build bigger pensions
UK workplace pension scheme Nest is aiming to drive awareness and motivate people to take an active interest in their…
ICO risks row for backing Meta over UK consent or pay
The Information Commissioner’s Office is risking the wrath of privacy groups by backing Meta’s launch of the controversial “consent or…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…