News

Ikea is urging its customers to get in the garden this Bank Holiday weekend, in a new campaign by Lida,…

The Rugby Football Union (RFU) has appointed Jaguar Land Rover’s global CRM boss to boost its data strategy and improve…

Sainsbury’s is planning to ramp up its digital marketing activity by appointing a roster of agencies to support its incumbent…

Rapp chief creative officer Rik Haslam has been appointed chair of the IPA’s Direct Marketing Group, succeeding Wunderman chief Mel…

Tesco is continuing to put Clubcard back at the heart of its business by relaunching the loyalty scheme’s website, placing…

Brand marketers have been urged to embrace techniques employed during Barack Obama’s 2012 re-election campaign to succeed in producing personalised…

Tesco has achieved savings of £100m a year in its supply chain costs by implementing a major data analytics programme,…

The data watchdog has echoed the words of Dads’ Army veteran Corporal Jones by calling for an end to panic…

CMW has been appointed as global agency for leading diamond jewellery brand Tolkowsky, as part of plans to build the…

Former Marketing Store executive creative director Graham Wall is to join digitally-led relationship marketing agency Table 19 to head up…