95% of data ‘unused’ claims expert
Brand owners are using only 5% of the information they collect, with much of the data they horde unusable, according…
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Cadbury ‘games’ in Olympics push
Cadbury is backing its sponsorship of the London 2012 Olympic and Paralympic Games with a multi-million pound integrated marketing campaign,…
Samsung recruits ex-Orange chief
Samsung has appointed former Orange marketing chief Gareth Abel as its new UK and Ireland mobile marketing director, amid predictions…
Fortnum’s hit by hamper blunder
Upmarket London department store Fortnum & Mason has been forced to admit that it has still not delivered all the…
Billington Cartmell hires data chief
Billington Cartmell has recruited data and CRM specialist Ian McNamara to lead the group’s data planning, analytics, CRM and hosted…
EU privacy group blasts online code
The online marketing industry’s code of practice for behavioural ads – which features an icon supported by a website –…
Wunderman scoops Levi’s digital
Levi’s has pooled its global digital marketing account into WPP-owned Wunderman, following a review which is understood to have included…
Sense adopts ‘text-only’ response
Sense, a national charity that supports and campaigns for children and adults who are deafblind, could roll out a new…
‘You were out’ card moans soar
Royal Mail has received a record number of complaints about posties leaving cards to say no-one was at home when…
Comet to fight Microsoft lawsuit
Beleaguered UK electricals chain Comet has vowed to fight claims that it breached copyright laws after software giant Microsoft accused…