FMCG giants in race to build data
Packaged goods firms must ramp up their customer data strategies to transact with consumers direct after losing ground to retailers,…
Packaged goods firms must ramp up their customer data strategies to transact with consumers direct after losing ground to retailers,…
New business from InterContinental Hotels, the National Trust and Virgin Holidays – as well as income from O2 – helped Lida…
Jaguar Land Rover is backing the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that…
Callcredit Information Group has sold off its contact centre operation in Bristol following a strategic review which found the firm…
Marie Curie Cancer Care, the UK charity dedicated to the care of people with terminal cancer and other illnesses, has…
Postal workers are to press ahead with their threat to block final mile deliveries from the likes of TNT Post…
Shell is launching a tongue in cheek marketing campaign which slags off ‘garage food’ in an effort to show how…
John Lewis’ most senior technology chief has slammed the rise of “big data” as simply “big hype”, reaffirming what many…
Oxfam has awarded its digital marketing account to Proximity London, following a four-way pitch against LBi and Kitcatt Nohr Digitas…
The digital advertising industry has been called to account over its opposition to leading web browsers – including Microsoft and…