Mary Rose steps up digital push
The Mary Rose Trust is bolstering its fundraising efforts with the launch of an online strategy that encourages people to…
News
ICO faces £43m funding black hole
The proposed changes to EU data laws could have a devastating effect on funding for the Information Commissioner’s Office, creating…
Marketing Metrix sets up US arm
Marketing and data analytics firm Marketing Metrix – launched by former WWAV director Bill Portlock – is expanding its operation…
Rich media soars…when it works
Brands running rich media ads – which offer video streaming, interactivity and so-called ‘expansion’ – have seen soaring clickthroughs, although…
Hegarty warns: ‘F*** off our data’
One of adland’s most respected agency chiefs, John Hegarty, has launched an extraordinary expletive-fuelled rant on data marketing, claiming consumers…
Angels ‘pleasure’ ad gets ASA ban
A racy TV ad for the Angels lap dancing club promoting “an array of stunning and devilish angels for your…
Cold call crackdown claims first scalp
A firm which threatened to phone consumers even on a Sunday lunchtime has had the dubious honour of becoming the…
Superdrug bolsters ads with WiFi
Superdrug is launching a free WiFi service instore with the ultimate aim of using browsing data to serve customers with…
Experian deal boosts online data
Experian Marketing Services has struck a deal with online data collection firm Research Now, in a move which is designed…
Which? calls for spam text action
The industry battle against nuisance calls and texts has found a new supporter, with consumer rights group Which? throwing its…