Blue Sheep seals SmartFocus deal

lovettBlue Sheep, the B2B data company co-founded by Iain Lovatt more than 20 years ago, is embarking on a major expansion drive after acquiring a raft of SmartFocus desktop products – and five operating companies – through its sister business BlueVenn.
BlueVenn was set up in the summer by two former SmartFocus directors – Steve Klin and Neil Thomas – as well as Blue Sheep chiefs Lovatt (pictured) and Mark Jameson. Both firms are now part of Blue Group Inc which now operates in the UK, the US and internationally.
Under the deal, SmartAnalyzer applications are being rebranded as BlueAnalyzer, and the original SmartFocus website has already taken on the BlueVenn branding, with a new website planned for launch this month.
Klin said: “Together Blue Sheep and BlueVenn are stronger, allowing us to focus on common objectives, better serve our clients and drive growth within our core markets.
The move coincides with the demise of the Emailvision brand, which has been ditched in favour of SmartFocus, the customer intelligence software firm Emailvision bought 15 months ago.
Emailvision dates back to 1999, when the company was launched by technology entrepreneur Nick Hays as a cloud-based online relationship marketing specialist. It bought SmartFocus in June 2011, and now offers realtime, personalised marketing across email, mobile, social, and web to 2,500 customers around the world. Hays has since left the company.
SmartFocus chief executive Brad Wilson said: “Our business has evolved to the point where the name Emailvision no longer reflects the wide range of ways that we help our customers.
“At SmartFocus, we’re committed to delivering real-time personalised marketing across channels at each stage of the customer lifecycle. This enables us to help businesses to find a smarter way to focus on and connect with their customers.”
Blue Sheep and BlueVenn continue to offer SmartFocus products.

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3 Comments on "Blue Sheep seals SmartFocus deal"

  1. @BlueSheepTweets secures SmartFocus deal to boost group #datamarketing services #digitalmarketing #directmarketing

  2. So they bought the company, kept the name, sold the assets and clients. There has to be an easier way….

  3. RT @Charles_Ping: So they bought the company, kept the name, sold the assets and clients. There has to be an easier …

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