Targeting boost for home loan firms
Mortgage companies have received a new shot in the arm with the launch of an optimisation tool from Marketing Metrix,…
News
Tree co-founder quits for Ogilvy
One of the co-founders of Tree, Matthew Bayfield, has quit to take up a senior role at OgilvyOne, two years…
ICO defends ‘paltry’ £250k Sony fine
The data watchdog has whacked Sony with a £250,000 fine for the PlayStation Network breach fiasco – one of the…
TDA grabs RNLI retention task
Seafarers’ charity The Royal National Lifeboat Institution has appointed direct marketing agency TDA to handle retention appeals for 2013, following…
Bing ‘yapping at Google heels’
Microsoft’s twin strategy of making Bing available across multiple devices, as well as the default search engine on Facebook, is…
Top firms cough up for Clubcard blitz
Tesco is understood to be leaning on big brand owners to stump up hundreds of thousands of pounds to fund…
ASA blasts Pounds to Pocket ad
Payday loans firms Pounds to Pocket has run into trouble with the ad watchdog after an ad promoting its “fast…
Loyalty scheme ‘may rescue HMV’
The deal which has seen restructuring specialist Hilco take effective control of HMV could herald a new era for the…
Big brands baulk at data audit plan
Many of the UK’s leading companies believe the Information Commissioner’s Office plans to spot-check the customer data they hold are…
10:1 ROI sees affiliate bring in £9bn
The UK affiliate marketing and lead generation sector is claiming the discipline achieved an ROI of more than 10:1 during…